Profile
Summary
This client was signed on for search engine optimization (SEO). Online businesses thrive or die based on how easily people can find them, and we're increasing traffic exponentially right now. Our methods are on the cutting edge, and we have some clients paying just to learn how to do it.
As part of the SEO we did a free quick redesign. The original site was pretty ugly, and even though this was a quick re-work it has had a significant impact on conversions (how many people buy after visiting the site).
Technical
Everything from the code you can't see, to the way this site is marked up, to extra blogs and news articles we post contributes to SEO. Google and other search engines take all of that into consideration when ranking sites, but we don't leave it at that. We also run other ad campaigns and use proven methods to make sure that traffic isn't just coming to the site, it's buying after it gets there.
Breakdown
Design
This was what the original site had for a header and every textbox. Other than that none of the text was formatted, there was no background, there was no design for the menu, and the feel of the whole site was very cheap.
I'm just sorry I didn't take a picture of the whole page so you could get the full effect.
Two day re-work
The new design got rid of the metal borders, got a font that wasn't from powerpoint, and styled the menu and the text so now it was grouped, organized, and easier on the eyes.
The client was beyond thrilled when he saw the change, especially since the entire overhaul was free.
Buttons
Simple things can make a huge difference when it comes to SEO. This button, for example, is very important. If people don't know it's a button or if it doesn't get people's attention, it won't work. So we included visual elements so that it would be appealing to people when they came to the site.
Other Visual Elements
As part of making it appealing we included video boxes, lots of images, broke the information apart in sections and so forth.
The rest of this project can't really be shown, but their sales have gone up steadily since we started.